wwf-mediterranean-guardians

MEDITERRANEAN GUARDIANS

mediterranean guardians

– Let’s protect endangered biodiversity! -

2025, International Year of the Ocean!
To celebrate, Coq en Pâte is teaming up with WWF® France to raise awareness—across generations—about protecting endangered marine species.
As a member of the WWF-Entreprendre program, we're committed to a more sustainable future by supporting the conservation of our oceans and their incredible ecosystems.

The Mediterranean is a real hotspot for biodiversity.

Although it only represents 1% of the world’s waters, it is home to more than 10,000 unique species.
Surrounded by 24 countries, it is home to 500 million people.
However, it is one of the most more threatened by climate change and human activity.

« MEDITERRANEAN GUARDIANS » by WWF® France

is an educational program designed for children aged 6 to 10.
Through the discovery of majestic species, kids learn about the fragility of the Mediterranean and the importance of protecting it.In the classroom or aboard the Blue Panda, the program offers educational worksheets, un activities (like blind tests, quizzes, charades, etc.), and a participatory podcast to engage young minds.

COLLECTION WWF® FRANCE x COQENPÂTE

Coq en pâte supports WWF® France which works to halt environmental degradation and build a future where humans live in harmony with nature. By promoting this educational program, Coq en Pâte aims to raise awareness amongst young people and their families about the importance of protecting endangered biodiversity.

5 species from the 10 identified as priorities for protection : Devil fish, Noble pen shell, Monk seal, Octopus, Bluefin tuna, Red gorgonian, Basking shark, Fin whale, Posidonia, and Loggerhead sea turtle.

Mission to educate, raise awareness, and inspire young generations
to protect the oceans and their biodiversity.

iron on patch

An easy-to-apply iron-on patch to promote and support the program.

booklet

A booklet featuring 5 species, with an identity card for each animal in both French and English, carefully attached to each product.

Educational resources

This program supports teachers in raising students’ awareness of marine ecosystem protection. Educational sheets are available on the WWF® website.

COLLECTION WWF x coq en pâte
—

New

A FRENCH COMMITTED BRAND

Coq en Pâte is a French clothing and accessories brand for babies and kids which places ethics in the heart of all creative processes. Coq en Pâte is a great concept store to find eco-friendly and original gift ideas!

SUPPORT OF NGOs AND ENVIRONMENTAL DEFENDERS

Coq en Pâte are supporting NGOs, scientists and associations devoted to wildlife conservation, in France and abroad.

ENVIRONMENTAL EDUCATION PROGRAMS

Coq en Pâte finances programs aimed at educating and engaging children in wildlife conservation.

A RESPONSIBLE PRODUCTION

Our textile pieces are made of organic cotton in India in workshops whose manufacturing processes are certified, the stationery and outdoor games are made in France, in Brittany itself, from eco-materials or recycled materials.