Once upon a time...

Coq en Pâte is a children’s accessories and fashion brand, which places ethics in the heart of all creative processes and engaged socially and environmentally.
Because producing and consuming isn’t destroying, we wish to demonstrate and share our belief that it is possible to create, produce and sell whilst respecting humans and their environment.

Our products are manufactured in India out of organic cotton in certified factories, stationnery and beach kits are mainly made in France in ecologial materials.
Backpacks, rucksacks, t-shirts, bodysuits, pouches, valinty cases, bibs, sun hats, beach kits ... are all products that can be both pretty and responsible today.

Publishing choices are made through our commitments especially focused today on endagered species with our partner SOS/IUCN with the will to sensibilize and educate children to environmental concern.

A history of encounters

2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025

2007
COQ EN PÂTE IS BORN, on June 6, 2007 — “D-Day!”

The brand launches in Saint-Malo, within the local business incubator — a symbolic place to plant the seeds of an ambitious and committed project.

Our founding belief: to produce and consume differently, by placing ethics, people, and the planet at the heart of the creative process.

Coq en Pâte was created with a desire to offer beautiful, useful, and responsible objects for children.

OUR FIRST CLIENTS included Drugstore Publicis, Le Bon Marché, Notsobig, and Altermundi. Our very first collection was inspired by the animal world, with a clear mission: to raise awareness among children and their families about the importance of protecting wildlife.
2008
ENVIRONMENTALLY CONSCIOUS BACK TO SCHOOL COLLECTION with the first organic school bag and pencil case, with graphics by Virgo.

150 SHOPS stock us in July.

COQ EN PÂTE, FEATURED BRAND IN 3 SUISSES DIRECTORY with a bespoke collection designed for Winter 2008/2009.
2009
MEETING WITH JACQUES PERRIN and creation of a special collection for his film Oceans.

“FOREST IN MY BEDROOM” kids collection for Zoodyssée animal park, also taken up by the LPO (Ligue pour la Protection des Oiseaux, French equivalent to the RSPB).

AMNESTY INTERNATIONAL X COQ EN PÂTE - Launch of the “children’s rights are adults’ duty” collection, with graphics from Tinou Le Joly Sénoville.

FIRST TEXTILE BOOKS MADE FROM ORGANIC COTTON to teach children numbers, shapes, colours, in English as well as in French.
2010
PETIT BATEAU X COQ EN PÂTE Collaboration with the brand Petit Bateau: school bags, satchel and pencil case “I love my sea” (“J’aime ma mer”) for their French and International distribution network.

PILOT X COQ EN PÂTE Collaboration with the brand Pilot.

BESPOKE COLLECTIONS FOR MUSEUMS: Prado (Madrid), Natural History Museum, La Rochelle Aquarium…

“IMAGERIES D’ÉPINAL” PARTNERSHIP: reissue of 1920’s textile books, this time made from organic cotton.

FIRST ENVIRONMENTALLY CONSCIOUS COSTUMES with the series “Animal Skins” at Nature & Découvertes, Barcelona Picasso Museum…
2011
PRADO PERMANENT TEXTILE COLLECTION “El paseo del Prado” with illustrator Tinou Le Joly Sénoville.

“DATES” COLLECTION, first organic t-shirt to teach History to children, in partnership with historic French castles (Chambord, Amboise, Blois) and the Centre des Monuments Nationaux (National Trust French equivalent).

SPIDER COLLECTION for the National Natural History Museum.

OFFICES move to La Ville Au Coq in Saint-Lunaire.
2012
BESPOKE COLLECTIONS for Comédie Française, Toulouse Museum, Beauval Zoo…

NEW RANGE OF FASHION ACCESSORIES: Bags, purses…

WINTER COLLECTION PREMIERED WITH SENTOU with graphics from illustrator Madeleine Rogers (MIBO).
2013
LAUNCH OF THE BEACH TOYS RANGE MADE FROM ALGOBLEND made in France from brown algae farmed in Brittany (www.algopack.com). A world first, sold through our network and the Nature & Découvertes stores

BESPOKE COLLECTION for the Rodin Museum, London Zoo, London’s Natural History Museum…
2014
SOS X COQ EN PÂTE Beginning of our partnership with Save Our Species, a program by the International Union for the Conservation of Nature, mainly known to the public for editing the Red List of Endangered Species. Coqenpâte is committed to partner with SOS until 2021, by which time we will have help funding nature conservation and species protection projects by a minimum of 120,000 euros.

AMNESTY INTERNATIONAL X COQ EN PÂTE Launch of a bespoke collection (t-shirt, pencil case and basket) for Amnesty International.

BIOBU X COQ EN PÂTE Partnership with the home accessories eco brand Ekobo.

NILS BOYER X COQ EN PÂTE Coq en Pâte supports the young and committed French skipper Nils Boyer as he sets out on the Route Du Rhum.

ZAZ X COQ EN PÂTE T-shirts collection for singer Zaz and the Colibris association.
2015
“TOMORROW” X COQ EN PÂTE Coq en Pâte supports the crowdfunding campaign for the movie “Tomorrow”, and edits t-shirts for the film. “Tomorrow” is a French documentary directed by Cyril Dion et Mélanie Laurent about initiatives led by eco humanist pioneers.
2016
LAUNCH OF THE SOS LEMURS COLLECTION to support the SOS Lemurs program.

LAUNCH OF THE CROWDFUNDING CAMPAIGN FOR “KOGUMA” on Kickstarter. Koguma is an ethical piggybank, which uses design, playfulness and innovation to educate children about wild life protection!

PARTNERSHIP WITH THE NATIONAL NATURAL HISTORY MUSEUM FOR THE “ESPÈCES D’OURS!” EXHIBIT Collaboration with the National Natural History Museum for the exhibit “Espèces d’Ours!”, which allows young and old to meet these majestic wild animals.

PARTNERSHIP WITH DEBORAH PARDO Coq En Pâte supports the scientist-adventurer Deborah Pardo on her expedition to Antarctica as part of the Homeward Bound project, which promotes women’s participation to the world of science.

COQ EN PÂTE SUPPORTS THE WOMEN OF DAKAR, SENEGAL
2017
WAPITI MAGAZINE’S PELUCHODON INITIATIVE Coq En Pâte joins the Peluchodon initiative overseen by the magazine Wapiti, who celebrate their 30th anniversary. Thanks to stuffed toys donations from the public, Wapiti and Coq En Pâte are able to help fund the Foundation for Nature and Man created by Nicolas Hulot, who works with the Rajako program for the protection of big apes.

PARTNERSHIP WITH JULIEN MOREAU Coq En Pâte supports the eco-adventurer Julien Moreau on his stand-up paddle tour of Brittany (1,200 km). His objective: raise awareness of ocean pollution and the need for protecting our environment.

10 YEARS ANNIVERSARY! Coq En Pâte celebrates its 10 years of existence.

FUNDRAISING ROUND Coq En Pâte steps up its development thanks to a fundraising round.
2018
LAUNCH OF THE AFRICAN WILDLIFE COLLECTION program launched by SOS and the IUCN to help save and increase populations of African animals threatened with extinction.

SHOWROOM OPENS Coq en Pâte opens its showroom in the centre of Paris.

PARTNERSHIP WITH SABRINA KRIEF Coq En Pâte commits to help with the preservation of the Sebitoli chimpanzees, by helping to fund forest rangers’ salaries for a year, as well as initiating awareness campaigns aimed at children.
2019
WE ARE FAMILY COLLECTION A collection dedicated to supporting Sabrina Krief and the Sebitoli Chimpanzee Project for the conservation of great apes in Uganda.

MONOPRIX COLLABORATION An exclusive collection aimed at educating children about environmental protection and species conservation. For each product sold, €1 is donated to the École Nicolas Hulot at the Branféré Animal Park (56), helping fund discovery trips for primary school classes.

FORMOSAN PANGOLIN COLLECTION Support for the Taipei Zoo program focused on research and conservation of the Pangolin.

LOCAL HEROES COLLECTION Raising awareness about the protection of wildlife closer to home, which are also vulnerable. Partnership with the Nicolas Hulot Foundation to support the platform jagispourlanature.org, a guide to free, fun and useful outdoor activities that help protect the environment.
2020
KIDS LOVE THE OCEAN COLLECTION Coq en Pâte becomes a member of the WWF France "Entreprendre Pour la Planète" Club, and chooses to support their project for the creation of marine protected areas in the Mediterranean.

LOVE CATS COLLECTION Since 2017, Coq en Pâte has supported the SOS African Wildlife program by the IUCN, dedicated to the conservation of carnivores — particularly endangered big cats.

MONOPRIX COLLABORATION Second year of collaboration for the Responsible Back-to-School initiative.
2021
Nature flirts, charms, surprises. With Love is in the Air, birds take center stage, showing off their fascinating courtship rituals.

That same year, Coq en Pâte receives the GOTS certification, reaffirming a commitment to ethical textiles since 2007.

The black rhino joins the Big or Small, Protect Them All collection: Big or small, let’s protect them all. When one species disappears, many others follow. Everything is connected.
2022
Positivity leads the way with the YES collection.
A single word with powerful meaning, voiced by iconic animals:
YES to biodiversity, YES to green energy, YES to collective action.

Coq en Pâte teams up with Qwetch for reusable bottles, and continues the BIG OR SMALL mission:
A brighter future begins today.
2023
Trees — once silent — take the spotlight in Tree Huggers.
A collection celebrating the invisible ties between fauna and flora. Without trees, no nests for birds, no shade for big cats.

Coq en Pâte honors the ecosystems that hold life together.
2024
Dive into the magical world of OCTOPUS GARDEN, inspired by The Beatles.
Sea turtles, dolphins, seahorses, glowing corals and curious pufferfish swirl through a colourful underwater ballet.

A wondrous, fragile world that we must preserve — and help children love and protect. .
2025
In the Year of the Ocean, Coq en Pâte teams up with WWF® France to support
the Guardians of the Mediterranean program.

Five marine species to protect, five stories to tell, five reasons to act.

An educational and joyful collection, with a learning booklet and an iron-on badge, to keep inspiring and raising awareness — one child at a time.

The Coq en Pâte team unmasked

DAVID

FOUNDER AND HOLIDAY CAMP INSTRUCTOR
His totem: the lion, king of the jungle.

AKI

CO-FOUNDER
Her totem: the panda.

MADELEINE

ILLUSTRATOR
Her totem: the bird.

MAEVA

STOCKS AND SUSTAINABLE DEVELOPMENT MANAGER
Her totem: the ant.

VINCENT

SALES DIRECTOR AND SWISS ARMY KNIFE
His totem: the dolphin.

MARIE

DESIGNER AND PRODUCT DEVELOPPER
Her totem: the giraffe.

Design

Illustrators, artists, graphists, designers who share our values (Byvirgo, Tinou Le Joly Senoville, Gwé, Janro to name but a few) give our products their originality and stylishness where modernism sits side by side with vintage feel and artistic bent. Collections have successively followed creative themes in partnerships such as with the film Océans by Jacques Perrin, the brand Petit Bateau (“J’aime ma Mer” collection), the National Natural History Museum, the Rodin and the Prado museum.

The meeting with Madeleine Rodgers (MIBO) and her animal paper toy creations prompted Coq En Pâte to commit more firmly to animal conservation, and to sign a partnership with the IUCN and its Save Our Species initiative. While the visual identity and design style flow directly from Madeleine’s universe, the collection’s thematic direction is tightly linked to current SOS activities in nature conservation.

Our loyal partners for production in India and France must also here receive thanks, as without their high standards for quality, their reactivity and adaptability, Coq En Pâte would not have survived!

Tomorrow ? More action...

We must keep improving, remain on the lookout for better production methods, lighter logistics. It is our goal for the next few years to be at every level a brand with a net positive impact on the planet… The renewed dynamism of a fashion industry with new brands, new production lines, new materials utilising recycled and natural fibres, spurs us on to continue fighting for our common benefit.

Thanks to all those who have been accompanying us since Coq En Pâte started.

A FRENCH COMMITTED BRAND

Coq en Pâte is a French clothing and accessories brand for babies and kids which places ethics in the heart of all creative processes. Coq en Pâte is a great concept store to find eco-friendly and original gift ideas!

SUPPORT OF NGOs AND ENVIRONMENTAL DEFENDERS

Coq en Pâte are supporting NGOs, scientists and associations devoted to wildlife conservation, in France and abroad.

ENVIRONMENTAL EDUCATION PROGRAMS

Coq en Pâte finances programs aimed at educating and engaging children in wildlife conservation.

A RESPONSIBLE PRODUCTION

Our textile pieces are made of organic cotton in India in workshops whose manufacturing processes are certified, the stationery and outdoor games are made in France, in Brittany itself, from eco-materials or recycled materials.

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